Guest blogging to build social capital

A recent article by Matt Cutts titled “The Decay and Fall of Guest Blogging for SEO” has sparked some readers/bloggers to ask if guest blogging should cease completely. As Matt clarified in his post, he was speaking specifically to those who were using “guest blogging” as a way to increase SEO and ‘cheat’ Google’s PageRank. For niche bloggers, multi-author blogs, monetized blogs and even novice bloggers, guest blogging can be…

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