Growing Social Networks – Comparing theories

This will be my last blog post for my Communications 506 coursework, but it definitely is not my last blog post at The Chron-nicoles. This semester I learned about the theory and structures that make up social networks. Having been someone who was using: WordPress blogs, Twitter, Facebook pages, Pinterest, LinkedIn, Goodreads, YouTube, Klout, and Hootsuite prior to taking a course on “Using/Managing Communication Networks” I already had practical experience.…

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Guest blogging to build social capital

A recent article by Matt Cutts titled “The Decay and Fall of Guest Blogging for SEO” has sparked some readers/bloggers to ask if guest blogging should cease completely. As Matt clarified in his post, he was speaking specifically to those who were using “guest blogging” as a way to increase SEO and ‘cheat’ Google’s PageRank. For niche bloggers, multi-author blogs, monetized blogs and even novice bloggers, guest blogging can be…

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3 Ways to Succeed at Personal Branding

Welcome to Writing/Communications Wednesdays. Before I started my Masters program in Communications and Technology, I thought I was digitally literate and taking a course in “Using/Managing Social Networks” and “New Media Narratives” this term I’ve learned a lot so far about fitting in with the digital communications community. Theory vs. Practice – Social Networking not Social Media My practical knowledge from previous professional and personal networking experiences has proved invaluable. There’s something…

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Social Networking for Businesses – Building Consumer Trust

Welcome to writing/communications Wednesday. Today’s post is on the theme of Safety in social media networks as we are looking at this topic this week in my “Communications 506 – Using/Managing Communications networks” course. “Safety is the motivation to derive support from one’s social environment” (Kadushin, 2012, p. 72). Social media users like to feel safe in their online environments and this involves a level of trust in those who are…

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