Participate in a Book Trailer Survey

Have you ever watched a book trailer? Have you thought, hey this is a great idea? Or hmmm do people really watch these? Well now’s the time to find out! As a graduate student at the University of Alberta in the Master of Arts in Communications and Technology program, I am working with Professor Jessica Laccetti on a research project about book trailers. I want to know, do readers like…

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Guest blogging to build social capital

A recent article by Matt Cutts titled “The Decay and Fall of Guest Blogging for SEO” has sparked some readers/bloggers to ask if guest blogging should cease completely. As Matt clarified in his post, he was speaking specifically to those who were using “guest blogging” as a way to increase SEO and ‘cheat’ Google’s PageRank. For niche bloggers, multi-author blogs, monetized blogs and even novice bloggers, guest blogging can be…

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‘Big Brother’ is online – Be aware and share

This blog post was written for the course “Communications 506 – Using/Managing Communication networks” in partial fulfillment my Master of Arts in Communications and Technology at the University of Alberta. Internet control and surveillance isn’t a topic most people talk about. Cyberbullying is one example of harassment occurring on the Internet, but parents, children and other users need to be aware of what else is happening online. Everyone agrees to the “Terms…

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Influential Bloggers – Niches and monetization

Welcome to writing/communications Wednesdays. Last Spring I went to a blogging conference (BlogWest 2013). It was a general conference about a variety of topics related to blogging. One of my biggest take-aways from the conference was hearing from the leaders in the “Mommy Blogging” niche. This week in Understanding Social Networks by Kadushin (2012), I read that self-designated opinion leaders or influentials are: “the ‘multipliers’, and trend-setters, the source for…

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3 Ways to Succeed at Personal Branding

Welcome to Writing/Communications Wednesdays. Before I started my Masters program in Communications and Technology, I thought I was digitally literate and taking a course in “Using/Managing Social Networks” and “New Media Narratives” this term I’ve learned a lot so far about fitting in with the digital communications community. Theory vs. Practice – Social Networking not Social Media My practical knowledge from previous professional and personal networking experiences has proved invaluable. There’s something…

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