Take-aways from the Inaugural Transmedia Earth Conference 2017

I recently presented my PhD research at the Inaugural Transmedia Earth Conference in EAFIT University, Medellin, Colombia from October 11-13, 2017. As transmedia is an area of study that has become very popular in the past ten years, I was excited to see what areas of research scholars are engaging in. The ethos of transmedia […]

The No Makeup Selfie – Clicktivism via Social Media Networks

Internet communication is not revolutionary anymore. What’s evolving is how we use/manage these digital communication tools to create social networks and what causes or purposes we can form communities around. How many articles or presentations still start with a version of this sentence: “The Internet is changing the way we communicate in ways that were […]

Guest blogging to build social capital

A recent article by Matt Cutts titled “The Decay and Fall of Guest Blogging for SEO” has sparked some readers/bloggers to ask if guest blogging should cease completely. As Matt clarified in his post, he was speaking specifically to those who were using “guest blogging” as a way to increase SEO and ‘cheat’ Google’s PageRank. […]